MANY CHANNELS, SINGULAR SUCCESS
This marketing program drove customers to stores and also sold directly to the consumer. Direct marketing for Sony products runs the gamut from single-product efforts to multi-page catalogs. While the work supported this iconic brand and sales in stores, it also needed to leverage direct marketing best practices to directly sell affluent consumers these high-end electronic products. Using customer data and CRM strategies, Brierley expertise brought Sony a brighter profit picture.
SERVICES PROVIDEDCRM Strategy