• Loyalty Program Design
• CRM Strategy
• Analytics & Research
• Technology
• Creative Services
• Production/Fulfilment

Enhance your perspective on loyalty programs by working with Brierley. We have refined the loyalty program design process to an art form — from creation to launch to continuous in-market support — following the steps set forth in our proprietary Art of Relationship Management® as well as a proven loyalty program design process.

A customer-centric approach is one of our key principles. We have a unique way of learning what motivates customers both rationally and emotionally — what we call Listening to the Customer™. We use this approach for every program we design.

Our proven process has created some of the world's most successful loyalty programs. Driven by research and data, and supported by our LoyaltyWare™ technology,

our program design team helps clients build relevant, revenue-generative customer loyalty programs.

Our programs have enrolled, communicated with and secured the loyalty of hundreds of millions of valued customers around the world. Through our e-lationship® practice, we have pioneered the use of electronic communications in major loyalty programs — United Airlines Mileage Plus®, Hilton HHonors®, and Hertz #1 Club Gold® among them — significantly reducing costs and increasing customer engagement. Today, these electronic relationship communications extend to email, web, mobile and social media. Brierley consistently presents clients with the best and most current thinking in program design — advancing loyalty for more than 25 years.