Realize your customer's true value through advanced analytics and customer research.
Brierley has defined a proprietary research process that includes qualitative and quantitative online research, a process that has been pivotal to the success of our clients' loyalty programs and CRM efforts. We will build your roadmap using advanced segmentation and predictive modeling to drive sales and campaign performance.
Research: "Listening to the Customer"
Our unique approach to research and customer "e-listening" gets to the heart of attitudes, advocacy and other key emotional drivers.
Analytics: Success by the Numbers
Our statisticians have refined the science of driving customer behavior through the use of analysis as well as predictive and descriptive models.
Mine & Map Customer Value
Score customers based on overall net purchasing potential, using both short-term and long-term value modeling to gain the complete picture of your customers. Take full advantage of complex CDL and engagement segmentation, profitability modeling, bottom feeder profiling, net promoter tracking, short-term value modeling and social listening to better understand and communicate with your customers.
Migrate & Protect Customer Value
Wield the powerful new knowledge of your customer base carefully and intelligently to take control of your company's future. Potential value analysis; share-shift modeling; renewal, attrition, and churn models; cross and next-sell models; purchase propensity models; technology adoption; psychographic profiles; diffusion of innovation models; and digital content adoption models are proven tools that will ensure that you're on the most profitable track possible.
Maximize Campaign Response
Customers respond differently to varying marketing materials and communications. It is crucial to analyze each major campaign (separately and in aggregate) with communications ROI response modeling, cultivating the two-way conversation with your customers and learning from their increased response rates. Enlist our battery of tools like holiday/seasonality profiles and seasonal response models; email engagement segmentation; campaign response modeling; price sensitivity modeling; and attitudinal-loyalty segmentation to get more from your advanced marketing campaigns.
Identify & Acquire More High Value Members
Extend your reach to drive incremental profits even further. Broaden your base and increase revenue using data from third-party prospect list response models, cross-brand and partner prospect models, tangential business line recruitment, and social media/viral marketing models.